Duties

• Sentiment research.

• Community management.

• Working with various teams to develop and execute Instagram series such as Day in the Life and Coffee Hour. 

• Supporting the social media content calendar by communicating with other departments around new releases and promotional priorities.

• Executing social content and promotional priorities by communicating cross-departmentally.

• Developing efficient communication strategies to effectively streamline the content creation process.

• Creating content for various Instagram story series by using Adobe Premiere Pro and Adobe InDesign.

• Tracking Instagram social insights on a weekly basis.

Accomplishments

• Streamlined the execution process for the “Day in the Life” Instagram campaign by creating a Google form to make communication more efficient. This resulted in a pre-constructed script which followed our desired narrative and also allowed for subjects to sign legal documents in a singular step.

• Took a pre-planned Instagram campaign and further edited the content to present a clearer narrative. This version was then published on the Mailchimp Instagram account.