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Education

BBA Marketing             Georgia State University

Experience

Social Media Creative Supervisor

UPS Atlanta, GA 2020-Present

• Content creation.

  • Working with internal and external stakeholders to develop visually interesting content with the goal of increasing brand relevance and customer sentiment.

  • Creating social assets in house by utilizing a variety of programs such as Abobe Photoshop, Adobe Premiere, Adobe Premiere Rush, and Canva.

  • Ideating creative execution with external agency partners to generate engaging social assets based on previous post analytics.

• Content publishing.

  • Scheduling and publishing social posts using Sprinklr.

  • Managing Instagram “link in bio” via Sprinklr.

• Content planning.

  • Collaborating cross functionally to plan content which considers all aspects of the business and aligns with the social media team’s overall content strategy.

  • Leading monthly content planning meetings with key social stakeholders across the organization.

• Creative direction.

  • Providing shot lists to photographers and videographers.

  • Articulating desired creative execution to designers, animators, and illustrators.

• Project management.

  • Story telling through the lens of small business customers. Collaborating with individual customers to craft narratives, obtain photo and video assets, and ensure all legally required releases are signed.

  • Utilizing project trackers to ensure all pieces of each project are completed timely and accurately. Communicating project status to internal stakeholders.

• Logging and backtagging content.

  • Logging all published posts via Airtable.

  • Backtagging all published content via Sprinklr.

• Managing the enterprise YouTube channel.

  • Completing YouTube video upload requests across the entire organization.

  • Logging all current and past videos.

  • Tracking video rights expirations.

• Researching and presenting monthly social media news and trends to global partners and stakeholders.

• Finding, procuring, storing, and publishing user generated content.

• Finding and capitalizing on rapid response opportunities.

• Community management.

  • Utilizing customizable Sprinklr dashboards to alert of UPS related conversations.

  • Utilizing Sprinklr listening tools to alert of any potential PR crises.

• Analyzing content opportunities from a PR perspective to protect brand reputation.

Social Media Intern

Mailchimp Atlanta, GA 2019

• Sentiment research.

• Community management.

• Working with various teams to develop and execute Instagram series.

• Supporting the social media content calendar by communicating with other departments around new releases and promotional priorities.

• Executing social content and promotional priorities by communicating cross-departmentally.

• Developing efficient communication strategies to effectively streamline the content creation process.

• Creating content for various Instagram story series by using Adobe Premiere Pro and Adobe InDesign.

Social Media/Marketing Intern

The Masquerade Atlanta, GA 2019-Present

• Preparing social media posts for multiple platforms.

• Targeting and expanding audiences for specific shows via email blasts and facebook invites.

• Creating Facebook ads for various purposes such as awareness and engagement.

• Evaluating effectiveness of facebook ads through impressions and CPC.

• Creating custom target audiences for facebook and instagram ads based on the unique genre of each event.

Social Media Contributor / Department Manager

Urban Outfitters Dunwoody, GA 2015-2019

• Directing photoshoots for social media video assets.

• Working with local models and creators to execute photo and video content.

Social Media Intern

Shaky Knees Music Festival 2015 & 2016

Shaky Beats Music Festival 2016

Shaky Boots Music Festival 2015

• Writing copy for social media.

• Creating graphics for social media and advertising flyers.

• Assisting with application and website development.

• Brainstorming and executing marketing campaigns.

• Organizing merchandise and documents such as artist riders.

• Ideated and executed the Shaky4Life tattoo campaign.

Skills

Design

• Adobe Illustrator

• Adobe InDesign

• Adobe Premiere Rush

• Adobe Spark

• Adobe Photoshop

• Canva

Publish

• Sprinklr

• Hootsuite

• Buffer

Analyze

• Sprinklr

• In-platform ad managers

Collaborate

• Wrike

• Microsoft Teams

• Google Suite